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When No Risk, No Reward feels like the beginning of the end.

Is it the beginning of the end? pt 1.

After 8 years of working on my business, Teddies for Bettys, I’ve reached a crossroads… With every decision based on “No Risk, No Reward” I find myself asking, is this the beginning of the end? 

I have a history of intuitive decision making fueled by a no risk, no reward attitude. This way of living was prevalent in my 20’s and early 30’s. Case and Point; 

One way ticket to Hawaii at 19 years old? Why not.

Work for yourself while raising your babies at home? Only seems natural.

Life takes a devastating turn and it’s time to get tickets to a city you’ve never seen? Hello Austin!

Materialize your concept in a city where you know no one? Let’s do this.

Get turned down by 5 commercial brokers, but not the 6th one. Yup, they get me. 

Invite the commercial brokers back who first denied you to show them what you were talking about? They love it. They are offering you a space?  Cool. Sublet current space and make the move. 

The list goes on and on. 

There have been some critical moments in decision making that have consisted of,

‘Don’t Think. JUMP.’

After years of rushed decision making and learning the hard way, I’ve begun to start tapping the breaks.

I’ve had to. 

Of course there have been rewards along the way. It’s why I’m still here, taking my biggest risk, yet; Expansion of Teddies for Bettys.

Insert REWARD moment. 

Last year I was debating relocating Teddies for Bettys when I was approached by a commercial developer…

‘Wait, Y’ALL want TforB? I’m not trying to convince you?’ hhhmmmm. this feels refreshing.

I sat long and hard weighing out closing our 2nd St location and only having one store. I couldn’t bring myself to close our flagship store. 

The flip side to the potential new development was that it would absolutely elevate our brand. We would be alongside national brands with a splash of local in an already proven commercial development. This could be the move that helps build the Teddies for Bettys brand and expand outside of Austin. 

So I committed to both.

But this time, there was a shift in how I proceeded.

{“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins}

Hired an attorney.

Felt like I was losing precious hours of my life, but it was the best business decision I’ve ever made.

Reached out to anyone and everyone who has built or attempted to build a business.

Step aside pride, time to take notes.

Identified my weaknesses and surrounded myself with the right people. 

{You are only going to be as good as the people you surround yourself with. Choose wisely.}

Hired financial advisors.

Talk about airing your dirty laundry. 

These are probably the most obvious decisions anyone would make when setting out to start their own business. I know. 8 years later and I have totally reorganized my business to set myself up for success.

Here’s where it might be the beginning of the end…

I need to raise capital and this is no easy feat. 

I have officially thrown all the balls in the air and the timing of when and where they land is crucial. Before signing the lease with Rock Rose, I was very timid.

The me who once thought, ‘fuck it. let’s give it a go’ was thinking; 

Can my kids handle this? How will this effect them? 

What about my staff? I can’t let them down.

What about our customers?

What about me? Can I mentally handle more stress?

Am I working my ass off towards something that isn’t going to happen? 

It has absolutely crossed my mind that I might be pushing so hard to make Teddies for Bettys happen, that I’m blind to the reality that it’s not. 

But there was this familiar voice that couldn’t be silenced.

No Risk, No Reward, right?




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